"The Amazon (AMZN) $8B Prime Day is in line with expectations. The ecommerce retailer sold a lot of Amazon connected devices, with a home automation and Alexa integration goal. Amazon is working to increase fulfillment capabilities and healthcare services on Amazon devices," says Ivan Feinseth. "Amazon (AMZN) stock price is down 32% in 2022 and is better than internet peers, but worse than the market. 100M items sold during Prime Day by third parties is good for margins. Rings of Power is not the difference maker hoped, but maybe driving some male Prime memberships," adds Jim Kelleher.
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