How Zeta Global (ZETA) Is Using Generative A.I. To Solve Marketing Questions

Zeta Global (ZETA) operates an omnichannel data-driven cloud platform. ZETA launched a generative A.I. layer to its cloud marketing platform in May with agents powered by ZOE (Zeta Opportunity Engine). Chief Technology Officer and Head of Product, Christian Monberg discusses the state of A.I. He talks about how ZETA is using generative A.I. to solve marketing questions. A Forrester Marketing Study finds that flexibility to customize technology helps master CX and data without intelligence slows speed-to-market and impairs the bottom line. Tune in to find out more about the stock market today.