Roku Falling Behind Google, Apple, Amazon

Is Roku still growing their viewership? The ROKU stock price is down over 76% year-to-date. “Roku is falling behind its competitors like Google, Apple, and Amazon. The purchase intent social media mentions are lower for Roku than some of these tech giants that are offering streaming services and cutting the cord. Roku device revenue is down 12% year over year. However, in the Fall of 2022, consumers indicating their interaction(s) with the Roku channel are up from previous seasons. This could be a tailwind for the company. Some investors could argue that the ROKU stock is undervalued,” says LikeFolio’s Landon Swan. Tom White and Kevin Hincks weigh in on recent advertising spend trends.