“Barbie” & Taylor Swift’s Eras Tour Grossed Over $1B

The “Barbie” movie grossed over $1B worldwide in 2023. Renita Young joins Alex Coffey and Jenny Horne to discuss pop culture’s impact on the markets in 2023. She talks about how “Barbie” marked a milestone for Mattel (MAT) because it’s the first major foray into a broader strategy of using intellectual property to inspire potential blockbuster movies. She also looks at Taylor Swift’s Eras Tour which is the first tour to gross more than $1B. The reported estimated economic impact of the Eras Tour is $4.5B-$5B in the U.S. Young then goes over the outlook for Live Nation (LYV) in 2024. Tune in to find out more about the stock market today.