HomeIndustriesAirlines“Barbie” & Taylor Swift’s Eras Tour Grossed Over $1B

“Barbie” & Taylor Swift’s Eras Tour Grossed Over $1B

The “Barbie” movie grossed over $1B worldwide in 2023. Renita Young joins Alex Coffey and Jenny Horne to discuss pop culture’s impact on the markets in 2023. She talks about how “Barbie” marked a milestone for Mattel (MAT) because it’s the first major foray into a broader strategy of using intellectual property to inspire potential blockbuster movies. She also looks at Taylor Swift’s Eras Tour which is the first tour to gross more than $1B. The reported estimated economic impact of the Eras Tour is $4.5B-$5B in the U.S. Young then goes over the outlook for Live Nation (LYV) in 2024. Tune in to find out more about the stock market today.

Next Gen Investing

02 Jan 2024

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