Owen Carr, Chief Merchandising Officer for Spreetail, discusses Amazon (AMZN) Prime Day season and how it has influenced the retail sector. He says with the expansion to four days, sellers are spreading deals out, leading to a lower first day peak. Coming closer to July 4 than last year, he thinks consumers will be buying more summer products than back-to-school. He expects growth rates in the 20%-30% vs last year over the 4-day period and thinks retailers like Walmart (WMT) that are running their own sales expect the same levels.