Summer 2026 proved to have high highs and low lows for the moviemaking industry. Seth Schachner points out the success of Spider-Man, The Odyssey, Backrooms, and Obsession as clear standouts the moviemaking industry has money to be made. Other franchise-tied films like Moana and Star Wars couldn't keep their audiences in the theaters. Seth explains how "authenticity" is becoming more of a factor for customers buying tickets and why streaming is becoming a "messy middle ground" for those watching at home.