HomeLifestyleMediaAdTheorent (ADTH) CEO On SPAC Merger & Stock

AdTheorent (ADTH) CEO On SPAC Merger & Stock

The AdTheorent (ADTH) stock began trading on the Nasdaq today. The company applies machine learning and A.I. to boost the effectiveness of digital advertising. Also, it evaluates and assigns predictive score on how likely is this ad target to respond or activate in some way. CEO Jim Lawson weighs in on the SPAC merger as it valued ADTH at $775M enterprise value.

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23 Dec 2021

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