After Apple (AAPL) beat earnings, James Czerniawski from the Consumer Choice Center remains optimistic on the iPhone developer despite the increase in memory costs. He believes people are hung up on the margins. Nic Baird, co-founder and CEO of Koah, shares concerns with Apple needing to compete in the AI ecosystem. Nic outlines several areas for Apple to improve in its tech ecosystem. However, James says that building out the hardware should be Apple's priority until memory costs come down.