HomeLifestyleFood & BeverageBoston Beer (SAM): Truly A Lack Of Taste?

Boston Beer (SAM): Truly A Lack Of Taste?

Boston Beer (SAM), known for Samuel Adams, pivoted their company into more hard seltzers. The SAM stock price is down over 70% from all-time highs. “Boston Beer (SAM) bet on the wrong market as there has been a steep drop off in consumer interest for hard seltzers. Two positive brands for the company are Twisted Tea and Dogfish Head. On the other hand, Samuel Adams, Angry Orchard, and Truly saw a decrease in purchase intent social media mentions year-over-year. Coors (TAP) is surpassing its beer peers like Boston Beer (SAM), Anheuser-Busch (BUD), and Constellation Brands (STZ),” says LikeFolio’s Andy Swan. Tom White and Kevin Hincks weigh in on company portfolios in 2022.

Fast Market

10 Nov 2022

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