HomeIndustriesPayment ServicesCa$htag$: Affirm (AFRM) ‘The Most Disciplined and Durable’ BNPL

Ca$htag$: Affirm (AFRM) ‘The Most Disciplined and Durable’ BNPL

Likefolio’s Andy Swan discusses Affirm (AFRM) ahead of its earnings report. Andy calls it “the most disciplined and durable” of the buy now, pay later services and thinks it is targeting quality over quantity. He compares their web visits to their stock price and calls it the “category leader by usage.” While some competitors have higher growth in visits, Andy argues that Affirm already has a much larger user base.

Fast Market

06 Nov 2025

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