LikeFolio's Andy Swan says McDonald’s (MCD) is struggling with higher prices, weaker consumer sentiment and growing competition ahead of earnings. He says Burger King, Chick-fil-A, Raising Cane’s, Taco Bell parent Yum! Brands (YUM) and Chili’s parent Brinker International (EAT) are winning consumers on value, while McDonald’s has fallen out of many customers’ routines. Swan says the company’s value-focused deals could help, but a turnaround may take time.