Likefolio’s Landon Swan calls On Cloud (ONON) shoes “the choice” for basically every category: “the only one they didn’t dominate was casual wear.” He compares ONON to other athleisure companies, noting that it is “pulling away” from Deckers’ (DECK) Hoka. Nike (NKE) is dead last. “Overall, consumers love this product…I like this trade here.”