LikeFolio's Andy Swan breaks down Starbucks’ (SBUX) growing challenges as the company looks to regain consumer loyalty amid rising competition. LikeFolio data shows declining web traffic as rivals such as Dutch Bros (BROS), McDonald’s (MCD), and Dunkin’ gain traction. Swan warns that pricing pressure, higher costs, and a brand reset could make a near‑term turnaround harder than Wall Street expects.