Ca$htag$: Yum! Brands (YUM) Taco Bell vs KFC

Likefolio’s Landon Swan walks through consumer sentiment data on Yum! Brands (YUM), the parent company of Taco Bell, Pizza Hut & others. “Taco Bell is the one that’s leading,” Landon notes, but his data notes some weakness in customer visits, giving him pause. “The bar’s going to be a bit high,” as far as analyst expectations, he thinks. Landon argues investors should focus on Yum!’s international expansion rather than the Taco Bell franchise as KFC sees success in China.

Fast Market

04 Aug 2025

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