Matt Britton thinks OpenAI’s ad moves could reshape the entire industry. Meta Platforms (META) and Alphabet (GOOGL) are a duopoly in the ad space, with Amazon (AMZN) the likeliest retail destination, he says. However, ChatGPT’s ad model could break up the entire space. AI models’ paid user base also allows them to have a more “balanced” approach to ads because it’s not their entire revenue stream, he argues.