Daniel Binns, Global CEO of Elmwood Brand Consultancy, discusses reports of a potential Starbucks (SBUX) and Chipotle (CMG) deal and why the combination could create back-office efficiencies and accelerate Chipotle’s global expansion. He says the timing could be a distraction as both companies work through turnarounds, while Chipotle faces traffic challenges and potential takeover interest. Binns also explains why restaurant M&A works best through economies of scale while keeping brands distinct, and says Chipotle needs to refocus on quality, value and the fundamentals that built its brand.
Market On Close
12 Oct 2026
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