As consumers become increasingly cost-conscious, Eric Clark believes certain brands are well-positioned to capture their attention. Clark favors companies that are digitally native, platform businesses with a strong presence of customer data, and those that are deploying AI effectively, such as Intuit (INTU), Netflix (NFLX), and Spotify (SPOT). He also likes retailers like Costco (COST), Walmart (WMT), and Amazon (AMZN), as well as asset managers like Goldman Sachs (GS) and American Express (AXP). Meanwhile, Clark has trimmed some technology exposure in stocks such as Nvidia (NVDA), in favor of "next wave" AI plays like AppLovin (APP).