The value of a company is the present value of its future free cash flow, notes Kevin Kelly. He discusses how to invest in free cash flow. He discusses the Amplify ETFs Cash Flow Dividend Leaders ETF (COWS). Its top holdings include WSM, QCOM, COR, and UFPI. He talks about how sectors can fall out of favor making an entire industry trade at a discount to the overall equity market but that does not mean investors should over allocate any sector just because they have high FCF yield. He then goes over the differences between COWS and COWZ. Tune in to find out more about the stock market today.