DECK's Step Higher Amid ONON 'Hyperbolic Growth' & LULU's Missteps

Morningstar's David Swartz believes there are more expansion opportunities ahead for Deckers (DECK) following the company's step up in earnings. He points to brand positivity increasing for its Ugg and Hoka brands beyond the U.S. bolstering sales abroad. David later talks about some of Deckers' biggest competition, from companies in "hyperbolic growth mode" like ON Holding's (ONON) to those struggling like Lululemon (LULU). George Tsilis offers an example options trade for Deckers.

Morning Trade Live

30 Jan 2026

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