HomeMarketsU.S. EconomyDoes Consumer Sentiment Matter Anymore?

Does Consumer Sentiment Matter Anymore?

Eddie Yoon and Ted Rossman break down consumer sentiment. Ted thinks we’ve put “too much emphasis” on it in recent years, arguing that there’s been a divergence between sentiment and reality since the pandemic. If you only looked at consumer sentiment, “you’d think we’d been in a recession for six years now.” Eddie notes generational differences, with Boomers happy and Gen Z negative. “Gen Z no longer believes in the American Dream,” he says, “they’re trading in the traditional life path.”

Trading 360

09 Jan 2026

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