Domino's Pizza (DPZ) is betting big on a rebranding effort that ditches "pizza" from its name, but don't think for a second it's abandoning its roots. RJ Hottovy breaks down what this move says about the company's strategy to compete in a hyper-competitive QSR space. With consumers increasingly looking for value and convenience, Hottovy explains how Domino's is trying to attract a wider audience and prevent "veto votes" at the dinner table.