Food & Beverage Companies Discounting, Shifting Trends to Lure Consumers

John Baumgartner spotlights food and beverage spending, sharing his firm’s recent consumer survey. After a difficult last few years, with consumers cutting back, trading down, and bargain hunting, he sees more families saying the picture has improved. Employment uncertainty, however, is a huge worry among Americans, and they are likelier to save their tax refunds, he says. Cuts to food stamps could also impact food and beverage spending.

Trading 360

26 Jan 2026

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