From Chipotle (CMG) to Starbucks (SBUX): The Brian Niccol Effect

Brian Niccol's influence on the market is clear. He boosted Chipotle's (CMG) stock 650% since becoming the company's CEO. Is Starbucks (SBUX) making the right move in hiring him as its next CEO? Ivan Feinseth talks about how Niccol's skills will transition from one global food company to the next.

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13 Aug 2024

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