Name: Gen Z Drinking More, but Socialization, Economic Pressures Hitting Volumes
Uploaded: 2025-11-19T20:52:25.388-06:00
Duration: 9 min 7 s

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Marten Lodewijks considers the reasons for falling global alcohol consumption, noting that people are drinking less often and drinking less when they do. “Participation rate amongst Gen Z has been trending upwards for the past few years,” he notes, saying that maybe the generation is “late to the party” because of Covid-19 and economic pressures. He also discusses how Gen Z has more options for drinks and they approach consumption in a different way.

Gen Z Drinking More, but Socialization, Economic Pressures Hitting Volumes

Expert commentary about top moving stocks, sectors, and commodities, along with CEO and analyst interviews.