Gen Z Drinking Trends Create Generational Headwind for STZ

Gen Z is "definitely less into drinking" compared to all of their older peers, says Landon Swan with LikeFolio. It's creating a disconnect between Constellation Brands (STZ) and its audience. That said, LikeFolio's data shows an increase in Constellation's web traction while key competitors fell. Landon weighs headwinds Gen Z presents to the company and the greater alcohol industry just ahead of earnings.

Fast Market

08 Apr 2026

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