Landon Swan with Likefolio shows web traffic visits for the company have fallen more than 20% year-over-year. He attributes the company's engagement dip to a deterioration in customer service. However, Brian Niccol's entrance as Starbucks CEO may serve as a turning point. Landon notes Niccol's previous track record but warns a turnaround could take years.
Fast Market
06 Jan 2025
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