Likefolio: Lululemon 'Lost Touch' with Consumers, Needs Innovation

Megan Brantley from Likefolio shares their consumer sentiment data on Lululemon (LULU), which reports earnings next Thursday. She notes that unique visits have fallen as niche and upstart brands like Rhone and Fabletics compete with LULU. Megan argues that they’ve “lost touch” with what their consumers want with failed product launches, and a lack of innovation is hurting the company. However, she notes that their data does not include Lululemon’s international growth.

Fast Market

30 May 2025

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