McDonald's (MCD) App Driving Consumer Demand

McDonald’s (MCD) stock price is down almost 10% year-to-date and is outperforming the overall market. Is MCD a recession proof stock? “Year-over-year change in purchase intent on social media indicated that McDonald’s (MCD) is outperforming Restaurant Brands International (QSR), Yum! Brands (YUM), and Wendy’s (WEN). One of the reasons for this is McDonald’s digital presence, which is following in Starbucks (SBUX) footsteps. McDonald’s app mentions are up 67% year-over-year. One third of the fast food chain’s revenue is coming directly from digital orders,” says LikeFolio’s Andy Swan. Tom White and Kevin Hincks discuss McDonald’s prices.

Fast Market

26 Sep 2022

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