ONON Stumbles to 52-Week Low After Earnings: New Opportunity for Investors?

The post-earnings sell-off in On Holding (ONON) is an opportunity, argues Dale Smothers, making the case that fundamentals for the company remain intact despite slowing sales. The stock hit 52-week lows after releasing its report. Dale points to margins and direct-to-consumer growth as key positives from the earnings but believes further strength also hinges on the macro environment. Tom White offers an example options trade for On Holding.

Morning Trade Live

11 Aug 2026

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