As Amazon (AMZN) kicks off its latest Prime Day sales event, Jeff Pierce highlights historical performance trends on the heels of its marquee ecommerce event. He notes the frequency of Amazon's Prime Day events has increased, and that this year's summer offering will be the first 4-day long affair. Later, Tim Biggam says he's "somewhat bullish" on Amazon (AMZN) and demonstrates an example trade using an iron condor options strategy with neutral position.