SNAP Digital Ads Demand Accelerating, SHOP Momentum, ROKU Faces Challenges

Snap (SNAP) expects overall digital advertising demand to accelerate in 2024, according to a Guggenheim analyst note. Jenny Horne and Rick Ducat discuss SNAP, Shopify (SHOP), and Roku (ROKU). According to JMP Securities, SHOP has “tremendous momentum” and projects 2025’s adjusted operating income to be 7% below consensus. Additionally, ROKU’s advertising growth faces challenges from the “streaming behemoths,” notes a Seaport analyst. Ducat then goes over the technical trends in the charts. Tune in to find out more about the stock market today.