SOFI Offers Crypto Trading: 'Who is This For?'

Brian Huang opines on SoFi Technologies (SOFI) offering crypto trading and what it means for both industries. “It’s great that they’re embracing crypto… but who is this for?” he asks, noting that SoFi’s clients skew towards Millennials, who have more options for crypto trading already. He thinks that traditional finance will have to move much faster to keep up with the crypto world, and expects acquisitions down the line.

Trading 360

12 Nov 2025

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