Title: Starbucks (SBUX) Innovation ‘Exceptional’ in Attracting Customers Description: R.J. Hottovy previews Starbucks (SBUX) earnings and its attempts to turn around. He looks at its marketing efforts, including Red Cup Day. Bad weather could hit demand short-term, but R.J. sees some positive tailwinds in the back half of the quarter. Product innovations, menu changes, and efforts to connect with customers are beginning to bear fruit, he says. Title: "Monumental Rotation" Into Small & Mid-Caps, Memory Chips to Continue Description: Lucas Downey with @MoneyFlowsCom points to what he calls a "monumental rotation" into the Russell 2000 as a crucial one. One aspect he sees driving investors to the index: value, with Lucas pointing to small and mid-caps having a lower PE compared to SPX peers. On the memory chip trade, Lucas expects stocks like Micron (MU) and Western Digital (WDC) to continue their rallies so long as earnings back the move.