Name: Starbucks Turnaround Skeptic: Data Shows Lagging Sales and Digital Traffic Decline
Uploaded: 2025-07-03T17:16:23.592-05:00
Duration: 8 min 12 s
Description: Starbucks (SBUX) is betting on a turnaround story under new CEO Brian Niccol, but Likefolio's Landon Swan is not so sure. With same-store sales down and margins under 7%, Swan believes the company's success hinges on regaining the customer experience it once had, but notes that's a "big ship to turn."

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Starbucks (SBUX) is betting on a turnaround story under new CEO Brian Niccol, but Likefolio's Landon Swan is not so sure. With same-store sales down and margins under 7%, Swan believes the company's success hinges on regaining the customer experience it once had, but notes that's a "big ship to turn."

Starbucks Turnaround Skeptic: Data Shows Lagging Sales and Digital Traffic Decline

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