Jeff Zananiri and Charlie O’Shea recap Amazon’s (AMZN) Prime Day event. They look at the latest analytics on consumer spending. Charlie notes that Amazon is under pressure to top itself every year. He argues that sales don’t matter, but acquiring and retaining new Prime members is the key. Jeff thinks that expanding Prime Day to multiple days signals nervousness from Amazon (AMZN) and is looking at options trades ahead of its earnings.