Name: Target/Shopify Partnership: The Rise of “Cheap Chic”
Uploaded: 2024-06-25T19:21:50.927-05:00
Duration: 5 min 43 s
Description: Target (TGT) is partnering with Shopify (SHOP) to bring new merchants to its digital marketplace. Access to trendy Shopify brands matches Target’s “cheap chic” strategy, notes Amanda Lai. Charlie Miner highlights that more creative partnerships are likely for Shopify.

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Target (TGT) is partnering with Shopify (SHOP) to bring new merchants to its digital marketplace. Access to trendy Shopify brands matches Target’s “cheap chic” strategy, notes Amanda Lai. Charlie Miner highlights that more creative partnerships are likely for Shopify.

Target/Shopify Partnership: The Rise of “Cheap Chic”

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