HomeIndustriesRetailTarget/Shopify Partnership: The Rise of “Cheap Chic”

Target/Shopify Partnership: The Rise of “Cheap Chic”

Target (TGT) is partnering with Shopify (SHOP) to bring new merchants to its digital marketplace. Access to trendy Shopify brands matches Target’s “cheap chic” strategy, notes Amanda Lai. Charlie Miner highlights that more creative partnerships are likely for Shopify.

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25 Jun 2024

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