The Increasing Importance Of A Company’s CMO

The CMO role continues to move from peripheral to strategic and core to business, notes Aaron Mitchell Finegold. He discusses the latest trends in the C-Suite. He talks about the increasing importance of a company’s CMO. He outlines that a good CMO role demands equal parts creative, strategic, and analytical thinking. He then goes over reasons for high churn in the CMO role. He highlights that CMO’s add value by maturing and scaling standard marketing functions and unlocking innovations. He then looks at how companies can make sure they’re hiring the right CMO. Tune in to find out more about the stock market today.