The Psychological Impact of Tariffs and Changes in Consumer Behavior

Bryan Gildenberg argues that tariff impacts seem more psychological than actual, but consumers are “gun-shy” because of the recent cycles of inflation they’ve endured. He likes Walmart (WMT) and TJX (TJX) as shoppers are heading for places they perceive as great deals. “TJX always does well when the world is uncertain,” he adds. Katherine Black covers the resilience of the consumer, but sees shifts in “power buying” and earlier shopping for events and holidays. She highlights Amazon (AMZN) and value retailers as winners.

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26 Aug 2025

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