HomeIndustriesRetailThe Psychological Impact of Tariffs and Changes in Consumer Behavior

The Psychological Impact of Tariffs and Changes in Consumer Behavior

Bryan Gildenberg argues that tariff impacts seem more psychological than actual, but consumers are “gun-shy” because of the recent cycles of inflation they’ve endured. He likes Walmart (WMT) and TJX (TJX) as shoppers are heading for places they perceive as great deals. “TJX always does well when the world is uncertain,” he adds. Katherine Black covers the resilience of the consumer, but sees shifts in “power buying” and earlier shopping for events and holidays. She highlights Amazon (AMZN) and value retailers as winners.

The Watch List

26 Aug 2025

SHARE

ON AIR
3:00 am
Fast Market
replay
12:00 am
Market Overtime
REPLAY
12:30 am
Market On Close
REPLAY
education
2:00 am
Your First Trade
REPLAY
education
2:30 am
Your First Trade
REPLAY
ON AIR
3:00 am
Fast Market
REPLAY
4:00 am
Next Gen Investing
REPLAY
5:00 am
Market Overtime
REPLAY
5:30 am
The Wrap
REPLAY
7:00 am
Morning Movers
8:00 am
Opening Bell With Nicole Petallides
9:00 am
Morning Trade Live
10:00 am
Trading 360
11:00 am
Fast Market
12:00 pm
Next Gen Investing
1:00 pm
The Watch List
2:00 pm
Market On Close
3:30 pm
Market Overtime
REPLAY
4:00 pm
Fast Market
REPLAY
5:00 pm
Next Gen Investing
REPLAY
6:00 pm
The Wrap
REPLAY
education
7:30 pm
Liz Ann Live
REPLAY
8:00 pm
Market Overtime
REPLAY
8:30 pm
Market On Close
REPLAY
education
10:00 pm
Liz Ann Live
REPLAY
10:30 pm
The Wrap
REPLAY

Schwab Network's Newsletters

Daily insights for every investor