HomeIndustriesPayment ServicesVisa (V) Enters Stablecoin Arena to Stay Competitive

Visa (V) Enters Stablecoin Arena to Stay Competitive

Visa's (V) foray into stablecoins is more defensive play than innovative move, says LikeFolio's Landon Swan. Amidst 82% YOY digital engagement growth for Mastercard (MA) following its stablecoin launch, Swan notes Visa's move is a "must-have" to stay competitive, as cryptocurrencies and stablecoins like USDC threaten its transaction business. Despite this, Swan remains bullish on Visa, citing its strong track record of innovation and technological adoption. Swan also points to Visa's impressive share buyback history.

Fast Market

01 Oct 2025

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