Futurum Group is releasing retail A.I. study findings today at the National Federation “Big Show.” Steven Dickens analyzes A.I. use in retail. He talks about how 87% of retailers have implemented A.I. into store operations and generative A.I. tools will see increased use in marketing. He highlights that perceptions gaps exist on how new tech helps shoppers and retailers haven’t educated consumers on how this tech works. He then goes over what retail consumers expect from generative A.I. Tune in to find out more about the stock market today.