R.J. Hottovy breaks down the fast food sector, saying consumers are more value-conscious than ever and Restaurant Brands (QSR) must deliver excitement and affordability. He highlights Burger King's momentum, McDonald's (MCD) tough comparisons after Minecraft promotions, Chipotle's (CMG) innovations, and Starbucks (SBUX) frequency challenges. George Tsilis walks us through a McDonald's example options trade.