Keri McGhee of Attentive, an AI marketing platform, assesses the Black Friday/Cyber Monday sales period. She argues that “people did a lot more research” and notes that although they bought less items overall, they spent more in total. “They’re waiting for the brand to come to them” with discounts, she adds. Keri also explains how AI is being used in retail and how Attentive uses consumer data to send personalized ads.