Joy Tang, CEO of Markable AI, breaks down Amazon's (AMZN) fall Prime Big Deal Days event, with Adobe (ADBE) forecasting $9.9 billion in US online sales and fashion, seasonal, and household items leading the way. She explains how creators are driving purchase decisions, with creator-influenced spending expected to grow from 6% to 30% of online consumer spending in the next few years. Tang also notes that Amazon's creator program has doubled or tripled staffing and conversion is up 70% over last year's October event.