With sports broadcasting rights moving to streaming platforms, James Czerniawski examines the shift taking place in the battle for eyeballs. Competing with traditional broadcast television stations, James says Netflix (NFLX) still has a lot of "promise" looking forward. He addresses the company's use of A.I. creative services to help "improve their product line" and even cites a recent use case to create footage using artificial intelligence technology. Later, James discusses the company's expanding foray into video games.